WATCH: Jollibee's viral videos turn up the Valentine's feels

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Metro Manila (CNN Philippines) — Today is Valentine's Day.

Depending on whether you are "happily single" or "so much in love," you may or may not be looking forward to heart's day (or as some would call it, Tuesday).

But Jollibee is setting the love boat asail with its #KwentongJollibeeValentineSeries — a triple treat of romantic video ads that has gone viral since debuting Thursday night.

First was "Vow," directed by Ianco Dela Cruz, which shows how love endures even in unhappy endings.

Next was "Crush," which has gotten over 3.5 million views and shows how hamburgers are so much better than love letters.

And the last video, "Date," came out Friday night and has gotten over 329,000 views as of Saturday night.

Three perspectives

Independent filmmaker Joel Ruiz, who directed "Crush," told CNN Philippines that he wants viewers to always fight for love, no matter how long it takes.

"Don't give up on love," he said. "It will always pay you back."

Ruiz, who considers himself a "romantic at heart," said he was really surprised with how people received his video, which has gotten nearly six million views as of Friday morning.

"I've been getting friend requests and mentions online," he said. "I'm happy that as a creator, a lot of people identified with the story.

Meanwhile, multi-award-winning filmmaker Pepe Diokno, who directed "Date," told CNN Philippines that his video talks about whether or not love lasts forever.

Read: Director: Jollibee's latest Valentine's video muses on '#Forever'

"The video looks at something that everyone who's ever been in love has thought about, especially for those already in a relationship," he said.

Jollibee Foods Corporation Brand Communications and PR Director Arline Adeva told CNN Philippines that Dela Cruz handled all of the company's previous Kwentong Jollibee videos, but was too busy to make three videos for this year.

"Joel Ruiz was recommended to us and we found his film treatment was very refreshing," she said. "Meanwhile, Pepe Diokno worked on some of our previous videos. On the whole, it was great working with all of them."

'Feels' with those fries

Meanwhile, netizens unleashed a deluge of "hugot" after watching the videos.

Some said they were reduced to tears.

Others related something beautiful about love.

While others said they'll never look at a pineapple juice upgrade the same way again.

Real stories with cinematic twist

Adeva said the videos were based on real love stories and are a continuation of the Kwentong Jollibee series that the company launched on Valentine's Day 2016.

"We really are so thankful to our customers for this," she said. "They were sending us their stories on our Facebook page and our customer care department. In essence, we made real stories with a cinematic twist."

For this Valentine's Day, Adeva said the company wanted to show stories that celebrate the joy of love.

"We wanted to capture love in different forms, where there isn't always a happy ending," she said. "We're so happy that these really hit the spot with people."

Adeva also said the company is considering making videos for television, where more people can get to see them.