Updated 13:50 PM PHT Tue, April 4, 2017
Metro Manila (CNN Philippines, April 3) - If you thought it was impossible to love Coldplay more, think again.
Aside from its knack for dreamy synths and tear-jerking lyrics, it turns out the award-winning British band has a soft spot for humanitarian advocacies as well.
In an effort to educate their fans on causes close to their heart, Coldplay is helping international humanitarian organization Oxfam spread awareness on the costs of human displacement both in the Philippines and abroad.
To bring the issue to the forefront, Oxfam's anti-displacement volunteers- including one such victim of displacement - will be at Coldplay's Manila concert to spread awareness to the band's 30,000-strong audience.
Oxfam's media, advocacy, and campaigns coordinator, Marie Madamba-Nuñez, said anti-displacement advocates from Mindanao would be attending the Coldplay concert and setting up a booth at the concert venue for them to interact with Coldplay fans.
This is part of the organization's 15-year relationship with Coldplay, which has allowed them to campaign in its "A Head Full of Dreams" tour.
"Our purpose also is that they [advocates] can engage the audiences, the fans of Coldplay, to engage the displacement that's happening in Mindanao," Nuñez, told CNN Philippines
Nuñez was referring to the thousands displaced by armed conflict in regions of the Philippines.
As of 2015, the National Disaster and Risk Reduction Management Council estimates about 85,565 people in Mindanao have been affected by conflicts in North Cotabato and Maguindanao.
Nuñez said Oxfam hoped to shed light on the issue as the trauma caused by displacement not only uproots lives, but also provided barrier to rights such as education and livelihood.
"When people are caught in a cycle of conflict and violence they come in and out of evacuation centers. These are the people who are really traumatized because of fear and uncertainty. They don't know kung makakabaik pa sila sa bahay nila or maaani nila yung matatanim [If they'll be able to go home or harvest their crops]," she said.
Oxfam hopes to challenge this and, with Coldplay's support, is calling for governments worldwide to address the roots of conflict, for the sake of victims of forced evacuation.
"The Coldplay concert is a big campaign that we thought we can use to amplify awareness… During the concert itself tomorrow, we'll be engaging the concertgoers before the concert begins," Nuñez said.
Those interested in the campaign can sign a petition on the website. The group is also on twitter, with the handle @oxfamontour.
Oxfam hopes Coldplay's huge following will help bolster advocacy for the cause.
"If you sign your name you become part of a human chain calling for all governments to provide assistance and protection to those displaced people and also to address the sources of conflict and disaster," she said.