'Despacito' lyrics is Google Philippines’ top trending search of 2017

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Google has released its annual “Year in Search,” highlighting trending searches in the country today with some surprising results. Here’s a list of what’s abuzz in the online community. Illustration by JL JAVIER

Manila (CNN Philippines Life) —  This year has been eventful for the Philippines, to say the least. Our news channels, dailies, and social media timelines were dominated by broadcasts of anticipated events like Miss Universe 2017, blockbuster movie releases like “Justice League,” and celebrity headliners like Xander Ford and Maureen Wroblewitz. The Filipinos also have much to talk about when it comes to the current socio-political atmosphere. Google has released its annual “Year in Search,” highlighting trending searches in the country today with some surprising results. Here’s a list of what’s abuzz in the online community for the past year.

Overall Top Trending Searches for 2017

1. “Despacito” lyrics — It may have been either the catchy melody or the energetic Spanish lyrics that got everyone wanting to sing along. This search tops the overall trends for the year. The keyword hit its peak around July 2 to 8 and was most popular in the Cagayan Valley region.

2. “Versace on the Floor” lyrics — Maybe it has something to do with the innate musical demeanor of Filipinos and the sexy vibe of the song, Bruno Mars’ “Versace on the Floor” placed second overall in search trends. The search was most popular between Feb. 5 to 11 in the Ilocos Region.

3. Miss Universe 2017 — From the beginnings of this year’s candidate in Binibining Pilipinas, the whole country has followed Rachel Peters’ journey to the culmination that saw the country represented until the Top 10. It was most searched during the first Miss Universe pageant of the year, form Jan. 29 to Feb. 4, particularly in the Caraga region.

4. Lucia Joaquin — This online horror story brought users’ casual online exchanges to a whole new level of creepy. This story is a short correspondence between a young man named Enzo Cruz and a stranger who messaged him on Facebook named Lucia Joaquin. The search term peaked on April 16, especially in Central Visayas.

5. Xander Ford — Xander Ford, formerly known as Marlou Arizala, an internet celebrity famous for looking physically unconventional, hit the headlines after undergoing extensive cosmetic surgery to be able to look more like Asian personalities. The term was most searched during his transformation period from October 5 to 7, with the most interest coming from Western Visayas.



1. SONA — President Rodrigo Duterte’s 2017 SONA revolved around his propaganda on the war on drugs. Most notable is when he said he will be unrelenting in eliminating the drug problem of the country.

2. Marawi City — Filipinos took to the internet to show support and concern for the people of Marawi when war broke out and martial law was declared in the city. It was also through online efforts that people organized to extend concrete help for the civilians stuck in the warzone.

3. Hurricane Irma Hurricane Irma was a powerful and destructive Cape Verde-type hurricane that made landfall in Florida. It is the strongest observed in the Atlantic since Wilma in 2005 in terms of its maximum sustained winds.

4. Bird Flu — During the third quarter of 2017, an outbreak of Bird Flu in Pampanga kept residents and the whole country in constant vigilance. It affected poultry in at least three towns in Central Luzon, including San Luis in Pampanga, and Jaen and San Isidro in Nueva Ecija.

5. Kian delos Santos — 17-year-old Kian delos Santos was fatally shot by police officers conducting an anti-drug operation in Caloocan, Metro Manila. This incident triggered massive support for upholding human rights and intolerance towards extrajudicial killings amidst the administration’s drug war.

Male personalities

1. Xander Ford

2. Park Bo Gum — The South Korean actor gained numerous recognition for his work on film and television, most notably in the K-Drama hits like “Love in the Moonlight” and “Hello Monster,” both popular among Filipinos.

3. Park Hyung Sik — The Korean singer/actor was already famous for the roles he played on television, but his searches went up when he held a concert in Manila on Nov. 11, together with a meet and greet with Filipino fans.

4. Gong Yoo — Another South Korean actor tops the searches of the year. He is famous for his role on “Goblin” and “Train to Busan” (2016).

5. Linkin Park — The untimely death of Linkin Park frontman Chester Bennington recaptured the hearts of his fans. Tributes to the singer and his life as an inspiration were widespread online.


Female personalities

1. Maxine Medina — She is an interior designer, model, beauty pageant title holder, and became the 65th Miss Universe representative for the Philippines. Early this year, her title loss was a hot debate among celebrities, judges, and mentors.

2. Gal Gadot — The movie “Wonder Woman” was released in the summer of this year. Playing an iconic and empowering character, Gadot became both a role model and an aspiration for Filipino fans.

3. Kylie Padilla — The Filipino-Australian actress made the news this year when she announced the pregnancy of her first child with fellow actor Aljur Abrenica.

4. Kim Tae Hee — She is a South Korean actress married to K-Pop King Rain, who was in the well-enjoyed K-Drama “Full House.” She gave birth to their first child last October.

5. Maureen Wroblewitz — Wroblewitz is the first Pinay to win the reality T.V. show “Asia’s Next Top Model.” After her victory, she claimed numerous endorsement deals, magazine covers, and features both online and print.



1. Miss Universe 2017 — The much-awaited pageant of the year, held in December annually, always captures the Filipinos’ interest. This year’s representative was Rachel Peters, who placed in the Top 10.

2. FIBA Asia Cup — Gilas Pilipinas finished 7 overall at the FIBA Asia Cup held in Lebanon last August 8-20 with top performing player Christian Karl, followed by Jayson Castro William and Terrence Romeo.

3. Pacquiao vs. Horn Fight — The match between Congressman Manny Pacquiao and Jeff Horn was held at Suncorp Stadium in Brisbane, Australia. Horn won after 12 rounds by unanimous decision.

4. NBA Playoffs — The NBA Playoffs began in April and concluded with the Western Conference champion Golden State Warriors winning over Eastern Conference champions Cleveland Cavaliers.

5. Mother’s day — Searches included gift ideas, activities on the holiday, and places and restaurants to take our moms out for their special day.


T.V. shows

1. “The Voice Teens” —  “The Voice Teens” Philippines is a reality singing competition. This year’s judges include Lea Salonga, Sarah Geronimo, Bamboo Manalac, and Sharon Cuneta. Jona Marie Soquite from Davao City won the competition.

2. “13 Reasons Why” — The Netflix original series deals with suicide, bullying, and the mental health issues that revolve around main character Hannah Baker.

3. “Goblin” – The Korean hit drama, “Goblin,” tells the story of a fated bride who is the only person who can release the goblin (the protagonist) from his punishment from his past.

4. “The Legend of the Blue Sea” — Another Korean Drama inspired by the classic tale of  a fisherman who captures and releases a mermaid. It is the love story of a con-artist and a mermaid who searches for him across oceans and seas.

5. “Love in the Moonlight” — Starring Park Bo Gum, the story of “Love in the Moonlight” follows the coming-of-age of a crown prince who falls in love with a political eunuch, who is actually a woman disguising herself as a man.


Visit google.com.ph/2017 for the rest of the 2017 Year in Search stories and top trending charts from the Philippines and around the world.