SM unveils magical Christmas experiences in 65 malls nationwide

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Through Christmas carols in the malls’ hallways, festive treats, and other holiday finds, SM is set to treat mall-goers with Christmas feels and joys to help usher in an enduring sense of hope for every Filipino. In photo: The unveiling of the 45-foot Christmas tree at SM Megamall. Photo by KENNETH ABALLA

Manila (CNN Philippines Life) — As people gather in the atrium of SM Mega Fashion Hall, TV host and columnist Tim Yap throws a question to the crowd: What is the true joy of Christmas? One answers gift giving, another answers love. Christmas, in many ways, has become a celebration that is distinct to every family, organization, or company. For SM, they want Christmas to mean hope.

“We want our customers to feel that there’s really hope for our country, because [Christmas] is all about positivity, happiness,” says Steven Tan, SM Supermalls Senior Vice President, as they launch a ‘royal holiday’ theme for their “Merry SM Christmas” celebration in 65 malls across the country.

Tan, giving his opening remark, welcomes guests — from TV personalities to mall tenants — and reintroduces SM Cares’ SM Bears of Joys campaign. “With our SM Bears of Joy, our annual advocacy seeks to make more children happy through giving a toy bear to SM beneficiaries, such as Nayon ng Kabataan,” says Tan.

CNN_2342.jpg The children from Nayon ng Kabataan are the beneficiaries of SM Bears of Joy, SM's annual advocacy in which a stuffed toy is given to every toy purchased from SM. Photo by KENNETH ABALLA

Nayon ng Kabataan is an orphanage founded by the Department of Social Welfare and Development to give shelter to abused, orphaned, or exploited children in the Philippines. A few children from this orphanage, dressed in blue SM shirts tucked in their denim jeans, show their brown, fuzzy bears while wearing their big, grateful smiles.

Tan says they have been doing this annually, and to ensure that they best serve communities where SM malls are present, SM partners with beneficiaries that are nearest to its malls. Nayon, for instance, is located in Mandaluyong, hence, being SM Megamall’s beneficiary.

CNN_2358 (1).jpg The musical performance of “The Enchanting Princess: A Holiday Musical Wonder” includes Liz Callaway's version of "Once Upon A December." Photo by KENNETH ABALLA

CNN_2468.jpg The backdrop of the musical changes from scene to scene. Here, the "Enchanting Princess" and her prince perform, with a balcony during a starry night as a backdrop. Photo by KENNETH ABALLA

After the introduction of their yearly advocacy, smoke trickles into the stage as “The Enchanting Princess: A Holiday Musical Wonder” begins. A version of Liz Callaway’s “Once Upon A December” also captures the audience’s ears, as one of the lead performers hits the highest notes.

The visual feast of the show ends, but SM has more in store. In a quick countdown, the retail giant unveils their 45-foot Christmas tree right smack in the middle of SM Megamall’s Fashion Hall. The tree is decorated with blue and white Christmas balls and intricate crown-like designs, staying true with the ‘royal holiday’ theme.

CNN_2510.jpg The 45-foot Christmas tree, adorned with gigantic crown ornaments, right smack in the middle of SM Megamall’s Fashion Hall. Photo by KENNETH ABALLA

The revelation of the Christmas tree also signals the festive merriment that awaits in SM malls in the country. SM Megamall, SM Aura Premier, SM Lanang Premier, SM CDO Downtown Premier, and SM Mall of Asia have revealed Christmas displays on Nov. 8 and Nov. 9 — all exclusive for the Yuletide season.

Through Christmas carols in the malls’ hallways, festive treats, and other holiday finds, SM is set to treat mall-goers with Christmas feels and joys to help usher in an enduring sense of hope for every Filipino. 

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Visit the SM Supermalls website to join SM’s #SMagicalChristmas countdown or to know more about the many fun and exciting things in store for everyone this holiday season at SM Supermalls.