FOOD

Shake Shack will give away freebies for its first 100 guests

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Shake Shack opens on May 10, 11 a.m. at Central Square in Bonifacio High Street at Bonifacio Global City. Photo by JL JAVIER

Manila (CNN Philippines Life) — Shake Shack is finally opening its doors to the Filipino public on Friday, May 10. What used to be only a hot dog stand in New York is welcoming its 19th international outlet here in Manila. During the launch party — filled with tunes by Mojofly and DJ Nix Damn P — the signature dishes of the fast food chain were also served: the ShackBurger, the Crinkle Cut Fries, and the Shack-cago dog.

But what sets the Manila branch apart are the food items that can only be exclusively found in the Philippines. There’s the Ube Shake, which is vanilla ice cream blended with ube, and the Calamansi Limeade, which is the restaurant’s take on the lemonade.

There are also frozen custard ice cream options that are mixed with either quintessential Filipino flavors or iconic products of local bakeries. The Uuuube-by baby has ube cookies, crispy pinipig, and leche flan; the Shake Attack is comprised with the famous chocolate brownies from local restaurant Bucky’s as well as cacao chocolate from local brand Auro; and the Calamansi Pie Oh My that is blended with the calamansi pie from Wildflour Bakery.

The crowd during the launch party enjoying an overflowing food from Shake Shack. Photo by JL JAVIER

Rock band Mojofly entertained the guests during the launch party of Shake Shack. Photo by JL JAVIER

Shake Shack will have its signature Shack Burger (made from all-natural 100% Angus beef), the Crinkle Cut Fries, and the Ube Shake that's exclusive in Manila. Photo by JL JAVIER

Shake Shack culinary director Mark Rosati says in a statement: “As we spent time exploring the unique and eclectic landscape that is Filipino cuisine, we were inspired by the flavors and artisans we met along the way and by the food that they’re passionate about.”

The food chain also highlights their Stand for Something Good advocacy. “Our burgers and hot dogs use 100 percent all-natural beef, free of hormones and antibiotics, non-GMO potato buns, and custard is made from real sugar, no corn syrup, and milk from dairy farmers who pledge not to use artificial growth hormones,” adds SSI Group President Anton Huang in a statement.

The order counter at Shake Shack in Bonifacio Global City, their first branch in the Philippines. Photo by JL JAVIER

The frozen custard ice cream options that are mixed with either quintessential Filipino flavors or iconic products of local bakeries. From left: The Calamansi Pie Oh My, the Uuuube-by baby, and the Shake Attack. Photo courtesy of SHAKE SHACK PHILIPPINES

The menu of Shake Shack in the Philippines. What sets the Manila branch apart are the food items that can only be exclusively found in the Philippines. There’s the Ube Shake, which is vanilla ice cream blended with ube, and the Calamansi Limeade, which is the restaurant’s take on the lemonade. Photo by JL JAVIER

The Stand for Something Good campaign also interlaces Shake Shack with all things Filipino through collaborations with local nonprofits Children’s Hour and Hope in A Bottle. Five percent of the sales from their baked Pie Oh My will go to Children’s Hour, which provides education, health, and development programs for Filipino children. 100 percent of the profits from Hope in A Bottle will go to building public school classrooms.

For all pet lovers out there, Shake Shack is also working with Whole Pet Kitchen — a deli and bakery in San Juan that creates dog treats — to provide your pets with the ShackBurger dog biscuits.

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Shake Shack opens on May 10, 11 a.m. at Central Square in Bonifacio High Street at Bonifacio Global City along Fifth Ave. The first 100 guests in line during the opening will receive Shake Shack swag.