Life

Manila (CNN Philippines Life) — While there is the issue of the “gentrification” of ukay-ukays because of online personalities who talk about thrift shopping on their platforms, there are also people who have used ukay-ukay as a more sustainable alternative to dressing up.

“[Ukay-ukay] is really [about] the whole aspect of individuality and sustainability,” says Fed Pua, owner of It’s Vintage, a pop-up shop that sells second hand clothes. “The clothing industry is the second largest water pollutant in the world. That's why I think people right now are more conscious about that and they really don't want to be a part of the whole problem.”

Denuo, an eco-conscious fashion brand, also sells thrifted clothes to help people lessen their carbon footprint.

“It affirms what is relevant for today, that sustainability is a non-negotiable,” says Monica Vivar, Denuo’s chief brand director. “If we are responsible businesswomen, we have to take that into account, making sure that our output doesn't add to the waste and just recirculating garments.”

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