An old-school barbershop for a style-obsessed generation

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The recently launched Bench Barbers in Glorietta is imbued with the virtues of an old school barbershop, the kind that your dad used to take you to when you were too small to know what a fade or a buzzcut is. Photo by JL JAVIER

Manila (CNN Philippines Life) — The “Brit Boy Fade,” the “Gatsby Slick-Back,” and “The Handsome Dad” are — believe it or not — names of some of the coolest haircuts worn by some of the most dashing men in Hollywood right now. They might sound like dance steps or Grindr screen names but take a look at any paparazzi or Instagram photo of Zayn Malik, Lucky Blue Smith, or Oscar Isaac and you just might find yourself asking your barber to try and breakout your haircut this year.

The trick to having a great and consistent hairstyle is to have an equally great and consistent barber. Be it the manong in your kanto barbershop or a slick, aproned kuya in one of the fancy men’s grooming salons that have popped up in the last three years — the classic approach to hairstyling is one of the fundamentals of manhood. And this is what Bench instills in its brick-and-mortar foray into men's hairstyling with Bench Barbers in Glorietta 4.

The recently launched barbershop is imbued with the virtues of an old school barbershop, the kind that your dad used to take you to when you were too small to know what a fade or a buzzcut is. Its interiors reflect its straightforward approach on grooming — unadorned mirrors, classic barber’s chairs, and reliable tools of the trade (as seen in the barber shop’s logo).

But this doesn’t mean that the haircuts are basic as well. The barbers are trained by Filipino-American stylist Mark Bustos — known for his haircuts for the homeless in New York — which means every meticulous haircut is trained by knowing and able hands. The opening of Bench Barbers coincided with Bustos’ visits to various facilities and institutions, such as Boystown and Tahanang Walang Hagdan, to give free haircuts and a few lessons about how compassion can be a foothold to a life of hope.

Bench Barbers promises to deliver a full-on premium experience — from shaving and beard grooming to nail clipping and manscaping — for the man who wants nothing but the best in grooming.

Bench Barbers The interiors of Bench Barbers is simple and straightforward enough to underscore its dedication to the classic virtues of hairstyling. Photo by JL JAVIER

Bench Barbers Bench Barbers offers a wide spectrum of services, from cutting, shaving, beard grooming, manscaping, nail cleaning, down to some much-needed massaging. Photos by JL JAVIER  

Bench Barbers The opening of Bench Barbers is also a preview of some of the new products by Fix Professional that are set to hit the shelves early this year: the pomade, the grooming stick, and the grooming spray. Photo by JL JAVIER

Bench Barbers-6.jpg The barbers are trained by Filipino-American hairstylist Mikey Bustos, who is also the newest ambassador of the Bench Fix Professional Styling Tool, Clay Doh. Photo by JL JAVIER

Bench Barbers As reflected by the simple interiors, even the barber's tools are understated yet reliable enough to focus on the task at hand. Photos by JL JAVIER

Bench Barbers Haircuts at Bench Barbers start at ₱350. Photos by JL JAVIER

Bench Barbers is located at the 2/F of Glorietta 4, Makati.