The fairytale fantasies of fashion designer Sassa Jimenez

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Babydoll cuts and saccharine frills mark the unabashedly feminine style of fashion designer Sassa Jimenez, whose collection, “Alice 2.5,” debuts in the summer run of Manila Fashion Fest. Photo by SAMANTHA LEE

Manila (CNN Philippines Life) — Rest is for the weak, but Sassa Jimenez is one tough lady. Fresh from wrapping up a collection she designed for Bench Fashion Week just two weeks ago, the designer dives headfirst into the whirlwind of yet another fashion showcase, presenting "Alice 2.5," her 15-piece collection for summer’s run of Manila Fashion Fest.

But one thing you can count on about Jimenez is that she's a designer who knows her aesthetic and sticks to it, and if consistency is key, then she holds the secret to keeping her head up amidst the pandemonium that comes with conceptualizing and executing clothes.

sassa fashion fest.jpg "Alice 2.5" is Jimenez's 15-piece collection for summer’s run of Manila Fashion Fest. Photo by SAMANTHA LEE

"Most people describe my work as 'whimsical.' I definitely project my fantasies of girly dresses on my pieces," Jimenez says. The designer describes her style as unabashedly feminine, embracing babydoll cuts and saccharine frills as the Sassa Jimenez trademark, and in her ninth year in the industry, this unrelenting faithfulness to her signature look has developed to become her strong suit.

sj-studio-3.jpg "Most people describe my work as 'whimsical.' I definitely project my fantasies of girly dresses on my pieces," says Jimenez. Photo by JL JAVIER

sj-portrait-3.jpg Jimenez is set to move to a new atelier, where for the first time, ready-to-wear Sassa Jimenez pieces will be available for purchase. Photo by JL JAVIER

In a post-digital landscape where designers no longer hold monopoly on influence, street style is no longer at the mercy of runway arbiters — in fact, designers have lately been wont to cull ideas off what they see on the street, undergoing reinvention after reinvention in the name of keeping up. Jimenez, however, focuses headstrong towards the aesthetic she knows best, churning out expertly-created fairytale silhouettes collection after collection while the rest try to keep up with hot street trends.

It's not stagnation, it's strategy. Throughout the years, Jimenez achieved to refine and perfect her signature whimsical aesthetic, which made her label's expansion into bridal wear — the ultimate manifestation of femininity in clothing, if there ever was one — four years ago both an immensely successful yet intelligently effortless move.

sj-studio-2.jpg Jimenez focuses headstrong towards the aesthetic she knows best, churning out expertly-created fairytale silhouettes for her collections. Photo by JL JAVIER

sj-studio-1.jpg Throughout the years, Jimenez has refined and perfected her signature whimsical aesthetic. Photos by JL JAVIER

While fearlessness is often attributed to constantly embracing change, the same merit for bravery ought to be given to designers like Jimenez who are clear to identify what they love, knowing how to do it better and sticking to it through and through.

And Jimenez, though admittedly dazed from the amount of work she had to do the past month with back-to-back shows, is reaping the benefits of her industry: she is set to move to a new atelier, where for the first time, ready-to-wear Sassa Jimenez pieces will be available for purchase.