Guess what? Polaroid’s new camera prints photos without using ink

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The Polaroid Snap will come in four different colors: white, black, red, and blue.

Metro Manila (CNN Philippines) — It seems Polaroid is poised to make a comeback.

The company introduced on September 2 at IFA 2015 in Berlin, Germany its latest product Snap, a pocket-size instant digital camera.

Awesome thing about it is that it prints photos without using a single drop of ink.

Snap is similar to the Z2300 model, which banks on the Zero Ink (zink) printing technology, but is smaller and more sleek.

Polaroid’s new offering takes 10-megapixel photos, saves a digital copy to an SD card, and instantly prints out a 2x3 version on its special photo paper, which is made from a multilayer material containing colored-dye crystals.

The crystals on the photo paper are invisible at first and only become colorful when rendering pictures after they are heated by the camera’s printer. The results? Smudge-proof and water-resistant photos.

With this technology, Polaroid rekindled the photo-printing sorcery it became famous for.

“Sharing, instant photography, and the idea of one snap, one print, are concepts that Polaroid developed over 75 years ago and that have long been engrained in the brand’s identity,” Scott Hardy, Polaroid president and CEO, said in a press release. “The Polaroid Snap puts a modern twist on classic Polaroid instant cameras.” Polaroid-2_CNNPH.png

As far as looks are concerned, Snap has a minimalist design. It’s rectangle and has rounded edges — like a futuristic camera that can be seen in old sci-fi films — and comes in four different colors: white, black, red, and blue.

A huge red shutter button and a self-timer button are situated on the top of the camera. There’s also a settings button that will allow users to switch between color, sepia, and black and white modes. On the sides are the micro USB port for charging and microSD slot for external storage.

The Polaroid Snap is slated to hit stores later this year and will retail for $99.