Updated 18:16 PM PHT Tue, January 3, 2017
Metro Manila (CNN Philippines) — The people spoke and the Metro Manila Film Festival execomm (MMFF) listened.
MMFF spokesperson Noel Ferrer said on Tuesday that they would be extending the screening dates of the films included in the Festival until January 7.
"Simula bukas hanggang sa January 7, sampung sinehan ng SM plus walo pang SM Cinemas na allotted and assigned sa Film Development Council of the Philippines pati na ang kanilang mga cinematheques ay ipagpapatuloy pa rin ang pagpapalabas ng mga MMFF films."
[Translation: Starting tomorrow until January 7, 10 SM cinemas, plus seven others allotted assigned to the Film Development Council of the Philippines including their cinematheques will continue to screen MMFF films."]
Ferrer added that Robinsons, Ayala, Cinema 2000-Eastwood, Greenhills, Fishermall, Gateway, as well as provincial cinemas would also participate in the showings.
MMFF Festival Passes will also be honored during the screening extensions.
Ferrer said that the extension of screening dates was in response to the clamor of Filipino moviegoes who asked that the films be shown in cinemas longer than the given period.
Earlier, it was noted that some films participating in the festival were dropped by cinemas due to low audience turnout.
MMFF official Liza Diño-Seguerra confirms this development.
Rules of the festival require cinemas to screen movies in the first two days of the festival, she said.
But on the third day, cinema owners can decide which among the MMFF entries they will show for the next eight days, Diño-Seguerra added.
She says it has nothing to do with the quality of the films included in the festival.