Ronaldo Valdez is KFC's first Filipino Colonel

 

Metro Manila (CNN Philippines, May 30) — KFC has just found its first Filipino Colonel.

The international fast food chain unveiled on its Facebook page Monday that veteran actor Ronaldo Valdez is the first Filipino to assume the role of KFC Colonel in the Philippines.

In the viral video, Valdez who nearly resembles Colonel Sanders down to the goatee, dons the signature white suit and glasses with his left hand over a red-and-white tub filled with fried chicken, as he declares, "So help me gravy," in front of a crowd.

 

The other candidates who auditioned for the role, Pen Medina and Leo Martinez, also appear in the video.

The reveal drew hundreds of thousands of reactions on social media:

 

The video has around 7 million views as of posting.

The Colonel, from Kentucky Fried Chicken pioneer Colonel Harland Sanders, has been the face of KFC since its beginnings in 1952.

KFC Philippines General Manager Chacha Juinio said the search for KFC’s first Filipino Colonel was inspired by the successful campaigns of the Colonel in the U.S.

“We wanted to focus on KFC's heritage and icons while still keeping everything fresh and fun,” Juinio said.

According to Juinio, the selection process was difficult because each actor had his own strength.

“But in the end we chose Ronaldo Valdez because he resonated with our customers the most, and he looks so much like Colonel Sanders!” she said.

With the KFC's first Filipino Colonel in tow, Juinio claimed it’s going to be an exciting year for KFC as we get to see more of Valdez in future campaigns.

See what KFC's first Filipino Colonel has planned.
 

 

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CNN Philippines digital producer Chad de Guzman contributed to this story.