WATCH: Pia Wurtzbach revisits Thailand to support tourism campaign for women

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Metro Manila (CNN Philippines) – She may not be Miss Universe anymore, but Pia Wurtzbach is doing anything but just sitting pretty.

Pia was among 50 female celebrities who joined the launch of the Women's Journey Thailand 2017 campaign in August this year.

The Tourism Authority of Thailand (TAT) said in a statement that the campaign aims to entice women travellers from around the world to visit Thailand by offering a huge range of activities, special deals, discounts and privileges throughout the month of August.

“Today, women are significant decision makers and powerful with high-spending power," said TAT Deputy Governor for International Marketing – Asia and the South Pacific Srisuda Wanapinyosak. "With a full range of products and services that can serve women’s needs, Thailand can definitely be the ideal destination."

Indeed, Thailand holds a special place in Pia's heart.

She sought peace and blessings in Thai temples when she lost the second time in her bid to be the Philippines' Miss Universe representative. Coming back from her Thailand trip, Pia took on the Binibining Pilinas pageant for the third time, finally bagging the right to represent the country for Miss Universe.

The rest is history.

"I like that it feels like home, and this is an honest truth," Pia said. "Especially to Filipinos, it doesn’t feel different, and for the women, it’s very safe, you can travel alone if you want. That’s what I did. It really has so many to offer."

Watch Pia talk about the campaign and return to the temples that helped her get her crown.

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