Local makeup company launches Sanrio line

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Metro Manila (CNN Philippines, October 5) — Happy Skin Cosmetics is giving its followers a blast from the past with its latest collaboration. 

The homegrown brand launched a makeup line with Japanese company Sanrio, featuring iconic characters Hello Kitty, My Melody, and Little Twin Stars.

The 23-product collection features Happy Skin favorites like blush and moisturizing lipsticks, as well as new items such as nail polish, makeup wipes, and sponges.

Speaking to CNN Philippines' The Source, Happy Skin co-founder Rissa Mananquil-Trillo said the Philippines was the first country to distribute Sanrio outside of Japan.

"We've been [had] Sanrio [for] 40 years already, that's why the (longtime) fans of Sanrio come from the Philippines," said Mananquil-Trillo.

"It reminds every girl that this is your dream room. We wanted to have Hello Kitty lamps, bed sheets, and everything," she added.

Co-founder Jacqe Gutierrez also said the company prides itself in quality products. Happy Skin sources ingredients from Japan that are good for the skin.

"I think it's a good collaboration because we give you the best of the best in the packaging that you grew up with," said Gutierrez.

 

The collaboration, which was conceptualized after it was suggested by Happy Skin followers, arrives ahead of the holiday season.

"What makes the partnership perfect is that Sanrio is about making people happier through small gifts, and that's also the core of Happy Skin: happiness, through our makeup," said Mananquil-Trillo.

She added the tie-up is "a great validation to homegrown brands...that [global brands] do believe in what the Filipino can do."

"We can elevate the quality and level of how people view our products from the Philippines. Global brands are starting to partner with local brands, and that's something all Filipinos should be proud of," Gutierrez said.

Happy Skin previously collaborated with Disney, first for a limited collection featuring each of the Disney princesses, and again for a lip kit in anticipation of the live-action remake of "Beauty and the Beast."