Online shops hold 11/11 Singles Day sale

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Metro Manila (CNN Philippines, November 10) — Online shoppers get massive discounts as the clock strikes 12 midnight on November 11.

The world is celebrating Singles Day, and some of Filipinos' go-to shopping websites are joining the shopping bonanza.

The deals are available to everyone, regardless of relationship status.




Netizens quickly reacted to the nationwide sale, but not everyone could afford early Christmas shopping.




Singles Day began in China as an anti-Valentine's Day meant to celebrate one's singlehood.

Tech giant Alibaba turned it into an annual shopping festival joined by online stores in China and worldwide. Alibaba smashed records last year as its sales hit $17.8 billion on Singles Day.