'Locally’ squeezes the day at the ASEAN Summit

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Locally welcomes Asean delegates and members of the media with unique and refreshing thirst-quenchers during the Asean Summit in Manila last month.

Metro Manila (CNN Philippines Staff) - Just when everyone thought that juicing has had its day in the sun, a Filipino product took center stage and offered something new – and quirky – to the table.

Refreshing, fruity-licious, and proudly Philippine-made Locally Blended Juice Drink had its international debut at the recently concluded 31st Association of Southeast Asian Nation (ASEAN) Summit in Manila, providing a healthier and more flavorful alternative drinks to this year’s participants and delegates.

The drinks, made from organically-grown indigenous fruits, caught everyone’s attention with its fun names and eye-catching packaging.

Locally Image 4.JPG Fruits like guyabano, pomelo, dalandan, and tamarind are freshly sourced from different parts of the country to produce Locally Blended Juice Drink’s uniquely Filipino flavors.

Bearing names like Guyabano-body But You, Merci Buco, Tamarind My Bell, Calamansi’z the Day, You’ve Dalandan It Again, and Pomelong & Lasting Love, the drinks were instant hits among representatives of local and foreign media outlets who worked on their stories at the International Press Center at the World Trade Center.

The more adventurous ones went for the exotic variants like Mangosteenie Minie Mo, Save the Best for Singuelast, and Kamias You Are.

As they chased deadlines and hurdled the challenges of covering the ASEAN Summit and related events, some media representatives appreciated the citrusy wholesomeness of Calamansi’z the Day, which they knew helped them ward off colds due to the drink’s high vitamin C content.

Merci Buco was, hands down, the most popular variant, coconut juice being a globally accepted refreshment. 

In the end, it was Communications Secretary Martin Andanar who summed up the positive outcome of ‘introducing’ the locally blended juice drink at the ASEAN Summit saying “it was a great way of showcasing Filipino ingenuity, coming up, as Locally did, with the most unique flavors in juice drinks.

“We should do everything within our means to promote our local products at big events like the ASEAN Summit. Clearly, Locally was at the right place at the right time,” he said.

Locally Image 1.JPG Locally intro-juiced its cool and quirky cans of indigenous and unique Filipino flavors during the Association of Southeast Asian Nations Summit in Manila last month.  

Locally is now available in select supermarkets and convenience stores in the country. The juice drinks come in 240 ml cans, 330 ml, and one-liter packs and bottles – all priced fairly at P24.50 to P34.00.

Locally is the first quirky Filipino juice line that uses homegrown fruits that suit the unique and fun characters of Filipinos. 

Locally products are available in 7-Eleven stores, PureGold, Robinsons, Rustan’s, and WalterMart supermarkets nationwide.

For inquiries and more information, visit the official Locally Facebook and Instagram pages at www.facebook.com/LocallyPH and www.instagram.com/locally_ph or email locally.ph@nutriasia.com.

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