How entrepreneurs can avoid being left behind in the digital age

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Metro Manila (CNN Philippines) — Technology is dramatically disrupting the traditional means of doing business. Today, physical or brick-and-mortar stores are supplemented — or even replaced — by their online counterparts.

Companies are investing more to incorporate technological advancements into their operations, as the race towards digital transformation prompts business leaders to stay ahead of the market competition.

Digital transformation is very evident, especially in today's social media age, as tech-powered businesses dominate the list of the top companies in the world--case in point: social media behemoth Facebook, search engine giant Google, and Apple.

In the field of retail, technology is also starting to change market behavior. Electronic commerce (e-commerce) and other forms of online shopping have emerged, allowing consumers to purchase goods and services right at the palm of their hands. Global companies like Amazon and Chinese tycoon Jack Ma's Alibaba have totally changed the game in the retail space that even Facebook launched last year its own online shopping platform called "Marketplace."

Locally, many Filipinos opt to buy through online platforms, as manifested by the growing usage of mobile shopping applications like Zalora, Shoppee, and Lazada.

The shift to digitization imposes a challenge not only to big companies but even to entrepreneurs in the micro business side.

In the case of small and medium-sized enterprises, however, things are different. Big companies are able to embark on a total digital transformation as they have immense resources to do so. Small-time entrepreneurs, on the other hand, have limited funds to take the leap and go digital. Some small enterprises also do not require a total shift to the digital space.

For small and medium-sized enterprises, digital transformation can start with the digitization of some parts of operations like product promotion and inventory. They can do so by investing in a business computer or laptop packed with features created to ensure smoother and secured operations.

On top of aesthetic features such as a sleek design and good sound quality, an efficient business computer should have a spec that can help in protecting the company and consumer data. It should have a long battery life, fast internet connectivity, and a huge storage.

If you want to take your business to the digital space through small steps, you can check out HP's EliteBook 705 and EliteDesk 800 Desktop Mini PC. The recently-introduced products are specifically designed for modern professionals and entrepreneurs, featuring essential specs that can lead to more productive and smooth business operation.

On top of the aforementioned essentials, the EliteDesk 800 Desktop Mini PC also boasts of its HP Client Security Suite feature, which can help prevent data theft and unauthorized access. This is important, especially with the recent data breaches that affected several big companies and even government agencies.

The EliteBook 705, meanwhile, is comprised of business notebooks designed for the modern mobile professional with powerful security, manageability and collaboration features. It comes in 14-inch only.

It features multi-core designs to improve the performance of certain software products. The series also boasts of an ultra-slim design, AMD processor and powerful viewing experience combined in a beautiful finely engineered package. It can also protect against evolving malware threats, with self-healing, hardware-enforced and manageable security solution from HP. One of the features that make this possible is the Sure Start Gen4 that recovers critical firmware.

The series can instantly protect against visual hacking with the HP Sure View feature that utilizes HP's Sure View Gen2, an integrated privacy screen.

To know more about HP EliteBook 705 and HP EliteDesk 800 Desktop Mini PC, visit HP Official Flagship Store on Lazada.