CNN Philippines joins Adobo Masterclass on digital marketing

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Metro Manila (CNN Philippines, April 21) — CNN Philippines will take part in this year's Adobo Masterclass on April 25 at the Discovery Primea in Makati City.

The event — called "The Best in Global Digital Marketing: Mobile Marketing Special Edition" — is a case-study-based conference for senior marketing executives, general managers, advertising and media executives, content creators and digital creatives producers.

Adobo Magazine will lead the conference in partnership with Best Marketing, a European producer of workshops and in-house training seminars on digital marketing.

Guests will include Best Marketing International's Estonia-based founder Hando Sinisalu, who will present global case studies.

Joining him is Swedish advertising duo Sedir Ajeenah and William Löthman, who will tackle how digital campaigns go viral and how to incorporate target groups in making campaigns.

In addition, Wattpad's Director of Strategy, Operations and Global Partnerships Chris Stefanyk will present the best digital marketing case studies from his country, while Mobext Philippines Founder and CEO Arthur Policarpio and Leo Burnett Group Manila's Chief Creative Officer Raoul Panes will present insights from the Philippines.

Masterclass will be moderated by CNN Philippines President Armie Jarin-Bennett, who also served as Executive Director for CNN Content Sales & Partnerships.

The series is part of a tour of over 30 cities around the world, featuring marketing mavens who analyze the world's top digital campaigns with a focus on mobile, social, gaming and video.

Adobo Masterclass is presented by Adobo magazine and Best Marketing in cooperation with AdSpark Inc. and Discovery Primea, with media partners Business Mirror, CNN Philippines and WhenInManila.

For the full details, visit the Masterclass' site or email

(Story updated 6:30 a.m. of April 25 for revised headline.)