Facebook takes down over 200 pages controlled by PH company

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Metro Manila (CNN Philippines, January 11) — Facebook has deleted over 200 pages controlled by a digital marketing company in the Philippines.

In a statement on Friday, the social media giant said it has banned Twinmark Media Enterprises for repeatedly violating its misrepresentation and spam policies through "coordinated inauthentic behavior, the use of fake accounts, leading people to ad farms, and selling access to Facebook Pages to artificially increase distribution and generate profit."

As a consequence of the ban, Facebook said it took down 220 Facebook pages controlled by Twinmark, including the most followed Filipino Channel Online, with 10.4 million followers. Also deleted were Gorgeous Me, Unhappy, Text Message, and TNP Media which had around 4 to 6 million followers each.

Facebook also removed from its system 73 Facebook accounts and 29 Instagram accounts associated with Twinmark.

Nathaniel Gleicher, head of Facebook's Cybersecurity Policy explained that an investigation was launched after they learned that Twinmark was selling admin rights to Facebook pages it had created to increase distribution and generate profit - something that violates Facebook's spam policy.

"This prompted our teams to take a deeper look at a broader group of Pages and accounts associated with these users, ultimately uncovering a large network of Pages and accounts that were engaging in coordinated inauthentic behavior, the use of fake accounts, leading people to ad farms and selling access to Facebook Pages," Gleicher said in a statement.

He clarified, "our decision to remove this organization, and the Pages and accounts it controls, is based on the behavior of these actors who repeatedly violated our misrepresentation and spam policies, rather than on the type of content they were posting."

Facebook said it will continue with its efforts to prevent any form of abuse of the social media platform.

"We will continue to invest heavily in safety and security in order to ensure that people can continue to trust the connections they make on Facebook," Gleicher said.