McDonald's eyes more next-gen stores, new meals this year

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Metro Manila (CNN Philippines, May 10) — McDonald's Philippines will introduce new stores and upgrade existing branches this year, along with fresh additions to their menu.

"We're continuing our aggressive expansion. In terms of new stores, we're looking at about 50," Managing director Margot Torres told CNN Philippines' Business Roundup.

This will follow the opening of 61 stores in 2018, which brought the fast food chain's footprint to around 650 stores at present.

New and existing stores will also be equipped with their NXTGEN system. These concept branches feature touch-screen kiosks that allow customers to place their orders without lining up and speaking to a cashier by paying via credit card.

"For this NXTGEN, what we call scaling, we're now at over 50 stores, we should reach close to 100 by the end of the year. You have to give us until 2021 to maybe convert about 70% of our store base," Torres said.

These NXTGEN kiosks allow diners to access what Torres calls McDonald's "secret menu," while all orders may be customized down to the contents of one's burger.

She added that McDonald's menu will be fattened up with new offerings, which stands as a follow-through to their recent "Flavors of Japan" line.

"We will continue to do that just to excite our customers. We know that although they love our favorite Chicken McDo, Big Mac, and our world-famous fries, it's always nice to have something new on the menu," Torres added.

Golden Arches Development Corp. holds the exclusive franchise to the American fast food giant in the Philippines.