SMC to set up third ‘Better World’ facility to help farmers affected by the pandemic

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Metro Manila (CNN Philippines, July 17) — San Miguel Corporation is set to establish its third “Better World” sustainability project that will focus on helping Luzon farmers affected by the COVID-19 pandemic market their produce.

The listed company said on Friday that it partnered with social enterprise Rural Rising PH for the “Better World UP” project.

Rural Rising PH targets to boost the potential and prosperity of the countryside through agri-entrepreneurship.

This will be situated in a property owned by SMC in UP Village, Diliman Quezon City where farmers can initially sell their harvests. Later on, both firms will implement programs to develop skills of both farmers and consumers.

Rural Rising PH Founder Ace Estrada said that this facility can also be used as a distribution center in the future. Excess harvest may be donated to poor communities in the city, he added.

“With this partnership with San Miguel Corporation, we are able to move produce that would otherwise go to waste, pay farmers the right price, and bring it to where it is most needed, where it could do the most good,” Estrada said.

“Together with Rural Rising PH, we hope to further boost the incomes of farmers, particularly by aggregating their fresh produce and selling directly to customers here in Metro Manila,” SMC President and COO Ramon Ang said.

SMC also partnered with the Department of Agriculture to open direct marketing stores “Kadiwa ni Ani at Kita” at Petro gas stations in Metro Manila, which also aims to help agricultural industry and provide consumers easier access to fruits and vegetables.

Previously, SMC established two “Better World” facilities, a learning and feeding center opened in 2019 (Better World Tondo), and a COVID-19 testing center opened this year (Better World EDSA).