iflix PH: Reopening of cinemas won't affect streaming business

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Metro Manila (CNN Philippines, February 19) — A streaming service is brushing off concerns of more cinemas reopening will impact the business, which has grown more popular amid the pandemic with more people staying at home.

“I don’t think so,” said Georgette Tengco, country manager of iflix Philippines and WeTV, when asked in CNN Philippines’ The Exchange whether moviehouses opening their doors to the public in the capital region would affect their business.

RELATED: COVID-19 task force defers reopening of cinemas in Metro Manila 

Tengco explained that watching films in cinemas takes more commitment amid the pandemic, involving going outside and subjecting oneself to such an environment.

While seeing movies in theaters is rather a social and sensory event, she said streaming is more of a personal experience.

“It’s just you and your gadget; you have no commitment whatsoever to sit through an entire movie or episode. It’s for when you have two full hours to devote or maybe only 30 minutes to spare,” said Tengco. “It gives you options on what, how, when, where you want to consume your content.”

Given this, she said cinemas will be reserved for big, larger-than-life movies while streaming will be for daily regular entertainment.

iflix is among the streaming services enjoying more popularity amid the pandemic, logging a more than double increase in monthly active users (MAU) during the height of the lockdowns and growing by 1.5 times when quarantine restrictions were eased.

Tengco added that they introduced WeTV last June, with its numbers steadily growing by an average of 30% month-on-month.

Local and Asian BL (boys' love) content, Korean and Chinese dramas, and action and adventure movies are hugely popular among their users, she added.