Korean celebrity Hyun Bin excited to meet Filipino fans, made shooting ‘very easy’ amid COVID-19 lockdown

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Metro Manila (CNN Philippines, June 1) - ‘Crash Landing On You’ actor and Korean star Hyun Bin was described as hands-on and professional while shooting a campaign advertisement for a Philippine telco brand.

In an online media briefing Monday, Smart Communications said the Korean actor made the shooting of the advertisement “very easy” amid restrictions brought about by the pandemic. It was a first for the telco brand to produce the material online.

The behind-the-scenes footage showed Hyun Bin shooting a number of scenes in South Korea while the team behind the ad campaign was teleconferencing and doing the editing online.

“Like his character Captain Ri he didn't make a lot of fuss. His team would let us now if what we want is doable or not. One hundred percent of this project was done online from the planning stages to clearing the storyboard with Hyun Bin and his management, to the pre-prod, to the actual shoot,” Smart Communications said.

Hyun Bin played the role of elite North Korean Captain Re Jeong-hyeok, the son of one of the highest officials in the reclusive state. He fell in love with South Korean heiress Yoon Se-ri, played by Son Ye-jin, who paraglided and accidentally crash-landed in the jungles of the North where she first encountered the military officer.

The South Korean actor also expressed his willingness to visit the Philippines, where his latest Korean drama was a huge success. Smart said it finalizing the details the visit considering the prevailing pandemic situation.

“It’s not yet definite when he’s coming because we still have to deal with the COVID-19 situation but he is definitely coming. When exactly, we are gonna have to work it out. He will be coming and we will certainly announce it and give you all the advance information when the time comes,” the telco said.

The company said Hyun Bin signed a one-year engagement.

"He would have wanted to be here during the launch of the TVC (TV commercial). So we’re really really praying that flight restrictions are lifted soon and things go back to normal so we can make more people happy," Smart said.