MUSIC

SB19 begins a new era with ‘What?’ music video

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“What?” is the P-pop group’s first single off their yet-to-be-revealed follow-up album to “Get in the Zone.” Screenshot from SB19/YOUTUBE

P-pop group SB19 is back with a brand new single “What?” The song sets a another era for Pablo, Josh, Stell, Ken and Justin as the song and the accompanying music video signals a different genre and look: a heavier beat and an outlook that is more forward-thinking.

“What?” also flexes SB19’s talents in making their own music. The song is written by Pablo, formerly known as Sejun. He is also a co-producer of the song. For the music video, Justin returns behind the scenes, this time as creative director. He previously directed the music video of “Hanggang sa Muli.” SB19 co-produced the music video with ShowBT Philippines.

Related: Why SB19 is the Pinoy boy group to watch out for

Since debuting in 2018, SB19 has been feeling more secure about their place in the local music industry and “What?” is proof that they're not just here to play games.

He says in a statement, “A lot of people still doubt us, denouncing everything that we do and everything that we're trying to achieve. We love what we do, that's why we do it respectfully. ‘What?’ is about self-love and empowerment. Each of us has our own flag. We should be proud of it and raise it as much as we can. As SB19 and as individuals, we know that we're not the best at everything, but that shouldn't stop us from what we want to achieve.”

The song also pushes SB19 as artists, as Pablo says, “This one has a more aggressive take to it compared to our previous songs, so I really had to force out the ‘oomph’ in the voices of the members. I was really meticulous with the recordings, but so were they. That's why we would record 'til morning and until everyone was satisfied with their parts. The feeling had to be there.”

However, the virtual launch of "What?" has been postponed as the group has been exposed to an individual who tested positive for COVID-19. They are now undergoing quarantine, said SB19's management in a statement

Fans can also enjoy a five-minute extended version of the song on music streaming platforms.

Watch the music video below.