With most of us still in quarantine, retail giant Uniqlo goes online

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Uniqlo’s wide selection of LifeWear pieces can now be purchased on the Uniqlo website or through their mobile app. Photo courtesy of UNIQLO PHILIPPINES

Rizal (CNN Philippines Life) — In the last few months, consumer habits have drastically changed. As the Philippines continues the world’s longest COVID-19 lockdown, it’s clear that shopping malls — previously a pivotal part of Filipino lives — will continue to suffer from low foot traffic. As a response, many retailers have begun to shift to online operations.

Japanese apparel retailer Uniqlo is the latest brand to open its online shopping platform to Filipinos. The brand launched its online store on July 16, in a virtual press conference hosted by endorser and Miss Universe 2015 Pia Wurtzbach. Uniqlo’s wide selection of LifeWear pieces can now be purchased on the Uniqlo website or through their mobile app.

According to Uniqlo Philippines COO Masayoshi Nakamura, the launch of Uniqlo’s online store is in line with the fast fashion brand’s mission to provide an outstanding level of service. “The launch of UNIQLO Online store stems from the brand’s commitment to bring LifeWear clothing more accessible to our customers nationwide,” Nakamura says.

While consumers can still enjoy shopping at Uniqlo’s physical stores, the online store includes a number of exclusive features. In the online store, sizing now ranges from XS to 3XL for certain pieces. There is also a click and collect feature, which allows customers to purchase items online and pick them up at the Uniqlo store of their choice. This will allow them to try on items in person and return and exchange them immediately (but trying on clothes also depends on restrictions of the LGU where the store is located).

The pay in store option also lets customers to choose items on the website and pay for it in-store. They can opt to pick up the item upon payment or have it delivered to their preferred address. The app also has a feature that allows customers to scan an item’s barcode to check product availability online or in other stores.

Delivery is available nationwide, and is free for a minimum purchase of ₱2,500.


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