The art of craft master Robert Alejandro

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Metro Manila (CNN Philippines) — Before becoming a painter, award-winning graphic artist, crafter, and one of the pillars of Filipino arts and crafts shop Papemelroti, Robert Alejandro knew he was an artist since birth.

In an exclusive interview with CNN Philippines' Claire Celdran on Tuesday (July 7), Alejandro said he didn't really discover his calling for arts, rather, he knew he was born with it.

He recalled that he started drawing when he was really young, even before be attended school. He attributed it to his family's hobbies.

"Everybody in our family was drawing and painting. Even the family business became such," said Alejandro.

The former TV host of art show Art is Kool believes that imagination and creativity is important, not only for young children, but also when they grow older.

Alejandro encouraged parents to support their children if they are into art by giving them art materials.

He insisted that art materials need not be expensive, as these can be found in everyday materials at home and in nature.

"There are leaves that you can form into a mosaic."

He, however, said that parents should not push their children into arts and crafts if they don't want to: "Push them wherever they want to go... It would be great for the parent to be with them (children) when they create.