Lazada backs aspiring digital content creators

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PHOTO FROM LAZADA

Metro Manila (CNN Philippines) – With Filipinos increasingly consuming content from online channels, a new realm of opportunities has opened up for content creators to make a living in the digital space.

E-commerce platform Lazada saw the potential of aspiring online content creators in giving leverage to their social media channels while providing live recommendations on products they trust or discover.

This led to the launch of the Lazada Ambassador Affiliate Program, which empowers regular consumers and aspiring online creators to further monetize their social reach by promoting Lazada's products on their social media platforms.

"Through the Lazada Ambassador Affiliate Program, we want to groom more talent in the community and also contribute to the growth of our local economy," said Neil Trinidad, Lazada Philippines Chief Marketing Officer.

The program's recent launch event gathered the country's established influencers and long-time Lazada affiliates where they talked about their journeys in becoming online content creators, how they have leveraged the affiliate marketing program, and advice they have for consumers aspiring to be content creators.

PHOTO FROM LAZADA

One of the speakers in the launch is popular lifestyle vlogger Rei Germar, who shared that becoming a Lazada Ambassador through the affiliate program enabled her to gain a better understanding on whether her content resonated with her followers that empowered her to make a living out of her passion for creating content.

"Since joining the Lazada Ambassador Affiliate Program last October 2019, it has not only helped me generate extra income but has also enabled me to better assess if my followers like the content I am producing and their trust in my recommendations," said Germar, who started vlogging her make-up videos in 2016 and has a large following on her YouTube and Instagram accounts.

Fashion blogger David Guison, also one of the program launch speakers, shared he had initial reservations about affiliate marketing programs. He then discovered he was able to build another income stream while generating a wider variety of content for his audience.

"At the start, I didn't know anything about affiliate marketing, how it works, or if I'd really make money out of it. But when I tried it out, I realized it was a great way to earn

via a source of passive income," said Guison. "I make sure to integrate it seamlessly with my content, recommending products that suit my lifestyle needs and tastes."

Digital marketing expert and industry veteran Carlo Ople thinks the key to success in affiliate marketing starts with treating yourself as a start-up business. Through the Lazada Ambassador Affiliate Program, he was able to achieve a seven-figure income by leveraging various online social platforms.

"Stop thinking like an influencer and start thinking like an entrepreneur; your content may work in some platforms and may not do well in others. The key is to try and see what works for you," shared Ople during the launch.

Want to become a Lazada Ambassador? To know more visit https://www.lazada.com.ph/lazada-affiliate-program and @lazadaph.