#ChangeTheEnding: No global health crisis can stop the Earth Hour Celebration

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Metro Manila (CNN Philippines) — People all around the globe, including the Philippines, celebrated the Earth Hour through digital activities this year amid the coronavirus crisis.

On March 28, the World Wide Fund for Nature (WWF), held different activities through digital platforms to celebrate the annual Earth Hour.

WWF-Philippines national ambassadors Marc Nelson and Rovilson Fernandez hosted the “Conservation Conversations,” to allow Filipinos from all across the country to participate.

Meanwhile, musicians Johnoy Danao, Ebe Dancel, and Bullet Dumas performed for a digital concert thrown by Gabay Kalikasan as part of their own Earth Hour celebration.

“In the midst of this crisis we are all reminded that we are connected and we can only address this if we act as one. Earth Hour calls for our united and sustained response to care for our environment. We need to realize what is important,” WWF-Philippines Executive Director Joel Palma said.

Through digital events, digital participation was observed in 190 countries and territories, and #EarthHour2020 and its related hashtags made 3.1 billion impressions globally. Earth Hour 2020 also trended on Twitter and Google Search in 37 countries.

“We are deeply saddened by the loss of lives from the COVID-19 outbreak and our thoughts are with the families who have lost loved ones or who are sick. In this hour of crisis, we need to unite now more than ever to safeguard our future and the future of our planet. It is a time for solidarity and a time to respond to challenges more creatively and work more collaboratively, which is why Earth Hour is being marked through digital events across the globe,” said WWF International Director General Marco Lambertini.

With the launch of their new campaign, WWF-Philippines asked everyone to help #ChangeTheEnding on the current environmental crisis.

Earth Hour Philippines 2020 served as a rallying point for the next five years of conservation work for the organization, as it seeks to instill a sense of urgency in the public for the most pressing environmental issues while urging governments, businesses, and individuals alike to contribute in solving them.