Ginebra San Miguel launches 2022 Calendar Girl

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Photo from Ginebra San Miguel

Metro Manila (CNN Philippines) — Ginebra San Miguel launches Kapamilya actress Chie Filomeno as its 2022 Calendar Girl.

Filomeno, a celebrity housemate in the TV reality show Pinoy Big Brother Season 10, was officially introduced Wednesday via an online event as the newest member of the Ginebra San Miguel Inc. (GSMI) family.

“To be a part of the Ginebra San Miguel family is such a big fulfillment for me. This is a dream come true. I am really happy and grateful to be a part of the brand’s legacy,” said Filomeno, adding that being chosen as the company’s new calendar girl marks an important milestone in her showbiz career.

GSMI National Sales and Marketing Manager Allan Mercado described Filomeno as a modern Filipina who certainly personifies the Ginebra San Miguel attributes.

“Ginebra San Miguel chose Chie Filomeno because she embodies the attributes that our products stand for – a modern Filipina who personifies our brand attributes of being ‘matapang,’ ‘ganado,’ and having that ‘never-say-die’ attitude,” he noted.

The 2022 Ginebra San Miguel calendar captures the 24-year-old actress’ many interests and hobbies in six layouts – as a health and fitness enthusiast, a race car driver, a roller skater, a fashion trendsetter, a surfer, and a beach lover.

This edition of the Ginebra San Miguel calendar also features a QR code that consumers can scan using their smartphones to see Chie Filomeno’s calendars come to life, showing behind-the-scenes videos of her calendar girl photoshoots and a special message to her fans and followers.

More than a pretty face

Filomeno said that being a Ginebra San Miguel calendar girl is more than just being sexy and having a pretty face.

“It is about being strong. It is about feeling and looking good, not just on the outside, but also on the inside. I know I am more than just a pretty face,” she said.

The actress, who revealed being a big fan of Barangay Ginebra’s LA Tenorio, has likewise taken the basketball team’s famous mantra “Never Say Die” to heart. She underscored the importance of not giving up in everything that she does.

With a combined following of over 6 million on TikTok, Instagram, and Twitter, Filomeno knows that it is important especially in this time of the pandemic, to put such influence to good use.

And as the takes the role of Ginebra San Miguel’s newest brand ambassador, she hopes to take this chance to spread hope and positivity to more Filipinos.

Filomeno joins actress Sue Ramirez for GSM Blue, social media sensation Albert Nicolas, and actor/singer Matteo Guidicelli for Primera Light Brandy in GSMI’s growing roster of brand ambassadors.

The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar.

Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Kim Domingo (2017), former Miss Universe Pia Wurtzbach (2019), and Sanya Lopez (2020).

GSMI is the producer of one of the world’s largest-selling gin Ginebra San Miguel. Other quality GSMI products include GSM Blue Light Gin, GSM Blue Flavors Mojito, Gin Pomelo and Margarita, GSM Premium Gin, Antonov Vodka, Añejo Gold Rum, Vino Kulafu, and Primera Light Brandy.

For more details, like the Ginebra San Miguel official Facebook page or log on to