OPPO: An Asian tech success story

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PHOTO FROM OPPO

Metro Manila (CNN Philippines) - The year 2004 was crunch time for 3G. At that time, it was not yet clear if there would be a demand for high-speed networks intended to give voice calls extra capacity. The early 3G phones would also allow relatively faster internet browsing and video calls.

In that same year, OPPO was born. At the onset, the young tech company knew its humble place in the mobile phone market yet believed it would get bigger in the coming years. Fittingly enough, OPPO follows the Chinese adage "běn fèn (本分)". This means to play one's part while staying within the bounds given to him or her.

"OPPO treats our partners with openness and honesty, which has allowed us to build strong relationships with brands and operators to expand our reach to a larger audience base. We never took advantage of our vendors and partners and actively put their interests ahead of our own benefits," recalled OPPO's Asia Pacific president, Jimmy Yi.

PHOTO FROM OPPO. Jimmy Yi, President, OPPO Asia Pacific

This led to a strong mutual understanding and relationship between vendors and OPPO, helping the company expand its network faster compared to industry standards. Initially, OPPO began with a single product promotion strategy where it launched one "hero product" every six months. It also launched a diverse product line -- the cutting-edge Find X series for the high-end market and the Reno series, mid-range phones focusing on imaging and design features.

"This helped us maximize the usage of our limited resources when we were comparatively smaller in the industry. Eventually, it made OPPO one of the top 5 companies in the world," Yi said.

Fast forward to the present, OPPO has aggressively kept pace with every significant technological change and offered its customers best-in-class products from feature phones to smartphones or from 3G to 4G to now 5G. OPPO went on to become one of the world-leading manufacturers and innovators of smart devices.

OPPO has globally launched several 5G products with the intent of providing consumers an option to purchase 5G products at the price of 4G ones. In the coming years, OPPO will also increase investment in the research and development of IoT (Internet of Things) products and prepare for multi-form, mid-range, and high-end product lines. Backed by strong innovation capabilities, OPPO is actively working to integrate its product ecosystem to address diversified user scenarios as well as to provide a comprehensive service system for consumers across the world.

In the Philippines, OPPO has always been an excellent market leader and has seen impressive annual growth. According to the Q4 of 2020 market report of research firm International Data Corporation, OPPO capped off the year with a 17.9 percent market share. While for the Q1 of 2021 per the market-research firm Canalys, OPPO's earnings soared 148 percent year-on-year, cornering 15 percent market share in terms of shipment of units to the country.

"These impressive numbers make OPPO one of the favored smartphone brands of Filipinos, and we will continue to strive harder to provide the best technology at a competitive cost," said Yi. He also noted that the Asia Pacific region is one of the strongest regions internationally for OPPO. This is why they release the products first in the region because OPPO has accumulated nearly 100 million consumers here over the past years.

Cybersecurity: A focal concern of consumers

OPPO is committed to protecting the personal data of its users and has a strict approval and management system to ensure security.

"We do not disclose user information to third parties without the user's consent. We will continue to ensure the security of users' personal data and implement security encryption and other protection methods in data storage and transmission to avoid unauthorized access, use, or disclosure of user information," Yi said.

The business OPPO has developed in international markets is legal and compliant with laws and regulations in regions and countries where it operates. OPPO is GDPR compliant. The tech company is also certified by ISO (ISO/IEC 27001, 27018, 29151), TrustArc, and ePrivacy.

"Security is always our priority. Viruses, malware, and scam can all cause a big loss to users. From the very beginning, we have been working closely on the security of ColorOS, becoming one of the earliest phone makers doing security service. Also, among industrial cooperation, we have cooperated with China's Ministry of Industry and Information Technology to help draft security rules," Yi stressed.

ColorOS provides different security protection through three modules: "virus and protection," "ID security" and "protection plan." This is a systematic cyberspace management, prevention, and control solution, which is created based on user behavior analysis, big data, trusted execution environment, and AI-powered antivirus. In addition, OPPO can ensure the security of apps in OPPO's app store through manual detection.

Humanistic Technologies

OPPO abides by the ideology of "Technology for Mankind, Kindness for the World" into their products. OPPO defines “humanistic technologies” as an idea where human-centricity is put at the core of the brand’s philosophy. Each OPPO product is driven by aesthetics and technology that ultimately aim to empower and inspire people to live an intelligently connected future and lifestyle.

PHOTO FROM OPPO

ColorOS is also among OPPO's so-called "humanistic technologies". ColorOS accessibility design, in particular, helps users with disabilities understand the display through features such as TalkBack, read-on-demand, gesture-based somatics, and accessible color modes. The newly added Colour Vision Enhancement on Find X3 Series brings Munsell Colour Test System firstly on the phone and supports customizing the color display based on the test results. OPPO also heavily maximizes AI algorithms to elevate the camera technologies of its smartphones all in the pursuit of the best visual experience and creativity.

Other OPPO humanistic technologies include the OPPO COVID-19 Computer-Aided Detection Research Platform that helps doctors differentiate COVID-19 cases from regular lung diseases and the OPPO Super Flash 50W "biscuit" charger that takes care of not just speed but also portability.

What's next for OPPO?

Yi said OPPO has been more than just a smartphone company and will adopt three strategies in the era of intelligent connectivity:

● Focus on the research and innovation of core technology: In the next three years, a research and development (R&D) budget of RMB 50 billion (about USD7 billion or ₱376 billion) has been set aside to develop core technologies in hardware, software, and system in addition to 5G/6G, AI, AR, big data and other frontier technologies.

● Build a multi-portal ecosystem of intelligent devices under intelligent connectivity: In the 5G era, while smartphones will still be a main portal for the ecosystem, OPPO's IoT strategy is speeding up now to expand other core portals and build an open ecosystem. OPPO has established an integrated technology model that covers five spheres: equipment, data, computing, services, and application settings. 5G and AI serve as the infrastructure and core capabilities for the model and integrates these five sectors to create a seamless user experience

● Upgrade service design thinking, especially in terms of content, to bring a revolutionary experience to users.