PH tourism sector must utilize social media to promote natural tourist spots amid pandemic, says travel entrepreneur

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Metro Manila (CNN Philippines, December 9) – A travel entrepreneur encouraged local tourism stakeholders to take advantage of the social media platforms in promoting the country's natural tourist spots.

Jeremy Jauncey, founder and chief executive officer of travel marketing and media company Beautiful Destinations, explained that making the country's natural wonders accessible to millions of people in social media is a vital factor in the recovery of the local tourism industry badly hit by the pandemic.

"More and more people have been spending their time on mobile and social media. The appetite to travel is still there," Jauncey told CNN Philippines' Rico Hizon on Wednesday.

He added that people are excited to go out and more eager to explore natural tourist spots in the wake of movement restrictions caused by the health crisis.

"As travel bounces back, people are gonna be excited on the idea of getting out into nature," said Jauncey, boyfriend of former Miss Universe Pia Alonzo-Wurtzbach.

"And if you think about the Philippines, you all know the beaches, beautiful landscapes, and quality of water in seas around the country which are all very, very powerful assets in driving tourism," he added.

The Department of Tourism (DOT) and the Tourism Promotions Board recently launched the country's official travel application Travel Philippines, designed to provide the latest travel advisories and safety guidelines in reopened tourist destinations like Palawan, Boracay, Bohol, Baguio, Ilocos Norte, and Metro Manila.

An estimated 5.7 million workers in the country's tourism sector were affected by the pandemic according to DOT's data. From March to July this year, the Philippine Tour Operators Association Incorporated said the industry made only around ₱6.9 billion which is much lower from the ₱196 billion earnings in the same period in 2019.