Cayetano defends 2019 SEA Games logo: Don't judge until you see the entire campaign

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(Photo: 30th SEA Games - Clark 2019/Facebook)

Metro Manila (CNN Philippines, August 31) — Foreign Affairs Secretary Alan Peter Cayetano appealed to the public to reserve their judgments until the government launches the complete campaign for the 2019 Southeast Asian (SEA) Games.

His defense came after the proposed logo for the Philippine hosting of the 2019 SEA Games drew flak, which also led to numerous design suggestions from netizens.

"We appreciate the concern but I'm quite confident that once we have the launch, you will see our purpose... the best logos are seen when you apply it," the secretary said on Thursday.

He said the logo, which features 11 multicolored circles arranged along the shape of the Philippine archipelago, is only a "working logo." The final logo will be launched alongside the theme, mascot, and merchandise by October.

"Hindi niyo pa nakita 'yung application. Anong itsura noong mascot as a whole, anong itsura pagka-nasa poster na at paano mo ipagsasama 'yung logo na 'yan sa theme mo na, "We win as one." 'Yung logo, hood lang 'yan. Hintayin niyo 'yung buong kotse lumabas baka naman dream car niyo rin naman 'yung lumabas, " he said.

He added, "When I saw the whole campaign, we liked it. It's the whole campaign. Like everyone else, the logo was the part where we had a lot of questions. But if you see the whole campaign, you'll see where it's going."

Cayetano believes an effective logo should be a design a gradeschooler can recreate.

"Kapag kinompare niyo lahat ng logos ng Asian Games, ng Southeast Asian Games, ang tanong ko sa inyo, 'Do you wanna be the same or do you wanna stand out?' The best logos are those that are remembered in time. The best logos are those that a Grade 4 student, a Grade 5 student can draw. The best logos separate from the pack," he said.

Cayetano earlier said the proposed logo represents the 11 countries bound together in the shape of the Philippines to symbolize that wherever and whenever the games are played, the Southeast Asian region will remain as one.

He added no public funds were used in the creation of the logo.

The Philippines will host next year's 30th SEA Games, with Cayetano serving as chairman of the organizing committee.

Meanwhile, Cayetano also said the Philippines is considering bidding for the hosting rights of the 2030 Asian Games.