Tracing the money trail of Political ads

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• Advertising spending spikes during the election season. Without restrictions on campaigning even before the official dates, politicians reach out to as many voters on all fronts as early as possible

• At a time when mass gatherings are not allowed, political campaigns shift online. How are marketers preparing for battle in the digital space?

• During election season, a marriage of convenience happens. No, we're not talking about politicians crossing fences or forming alliances. We mean public relations and political marketing